Sections
2. Hero's
2.1.1 Hero Home V1
Designing and Developing brands, Webflow websites & app UI that feel just right
My Services
From first impression to final interaction, I’ve got it covered.
2.1.2 Hero Home V2





Apps & Webflow Websites with Scalable Design Systems for Growing Brands




with 13+ years of experience
2.2.1 Hero About V1
I'm Gonçalo

2.2.2 Hero About V2


Senior Product Designer building scalable Design Systems & Brands
13+ years ago, in a country called Portugal...
As a remote Senior Product Designer, I combine UX Research, Visual Design, and Webflow development to create user-centered websites, apps & design systems.
I collaborate with product managers, engineering, and marketing teams to ensure every product fulfills its purpose and drives business growth.
2.3.1 Hero Portfolio V1
Explore My Best Work: Webflow Websites, Branding & App UI Design
2.3.2 Hero Portfolio V2





























Senior Portfolio of Brands, Websites & Apps
2.4.1 Hero Projects
Title
Project Scope
2.5.1 Hero Faqs
Everything You Might Want to Ask Before Starting a Project
2.6.1 Hire me
2.7.1 Terms
Terms & Privacy Policies
Terms & Conditions
- The information provided by you to Branco during your use of the services, or otherwise when using the website will be held by Branco on hosting infrastructure and used to review, develop and improve the website to enable Branco to provide you with relevant information as requested by you and also information concerning Branco marketing programmes.
- As is true with most websites, the server will automatically log data regarding each visit such as your IP address, browser type, referring/exit pages, and operating system. This information can be used to monitor server errors, server administration or to monitor visitor behaviour. It is not possible for this to be disabled on a per-user basis so you must leave this website if you do not agree to this happening.
- Branco will not hold such information or data for any longer than is necessary for the purposes set out in this policy statement.
- Branco website may include hyperlinks to other websites. Your use of such hyperlinks is not subject to this policy statement. If you use the hyperlinks then you will be leaving the website. Your access and use of other websites will not be governed by this policy statement and it is your responsibility to check the other websites and the privacy policies that may govern those sites to ascertain how your information and data will be treated.
- You have the right to request access to and/or the correction or deletion of any personal information about you held by Branco.
- By accepting this policy statement you consent to the use (including processing and storage), transfer and disclosure of your information and data referred to in this policy statement for the purposes set out in this policy statement.
- Branco will not use any data you submit on this website to market to you in the future without strict consent.
Cookies
3. Services
3.1.1 Service list
Services
Discover my professional web design services to help build and scale your business.






Branding
- Brand Concept
- Logo Design
- Typography & Colors
- Brand Book
- Social Media Setup
- Printing Materials
Website
- CMS (data base)
- E-commerce
- Membership
- Booking System
- Web Application
- Landing Page
- Design System
App
- UX Research
- UX/UI Design
- iOS Interface
- Android Interface
- Tablet Layouts
- Design System
4. CV
4.1 CV full
My Career
I've worked all over the world creating and developing projects for 4 continents (Europe, America, Asia & Africa) across 13 different countries. From consultancy, to agencies and startups, I have with experience working in several environments to many different industries.
Skills
Experience
How My Experience Shaped Who I Am Today
- Lead Product DesignerBranco Web Design• 2025 - PresentAt Branco I own the complete product lifecycle with each client, from discovery to final delivery. I start with discovery sessions to clarify goals, map users and elicit requirements, then turn insights into value hypotheses and success criteria. I structure scope and priorities, materialise flows and prototypes to validate solutions before build, and maintain a clear design rationale with stakeholders. I manage a clean handover into development and ensure consistency across touchpoints through systematic UI decisions and documentation.Show more
- Co-Founder & Lead Product DesignerPathfinders• 2016 - 2025For roughly nine years I led an eight‑person team, combining hands‑on design with project direction. From first client contact I facilitated discovery, structured the define phase and translated complex requirements into usable, visually coherent information systems. I implemented design‑system principles early to secure scalability, coordinated sprints with engineering and marketing, and followed execution through to delivery. To ensure quality and impact, I promoted user testing and A/B testing, feeding learnings into fast, evidence‑based iterations.Show more
Product Product DesignerNovabase• 2014 - 2017I had the privilege of working for the largest IT company in Portugal where I worked on task‑critical software projects—mobile and web—with strong emphasis on UX/UI, rapid prototyping and research. In an agile setup, I joined squads of 2–4 designers within a larger team, applying design thinking to clarify problems, organise large information sets and turn dense tables and processes into clear, efficient user experiences. I planned and ran usability tests to validate learnability and efficiency, and ensured responsive behaviour and visual excellence from wireframe to final UI.Show more
Graphic DesignerGolfauto - Rent a car• 2011 - 2014Supported the brand with event collateral (flyers and campaigns) for Golf and rent a car events. In parallel, handled operational tasks such as contract setup and administrative follow‑up. The role strengthened my real‑world communication and English fluency, ensuring alignment between message, brand image and business needs.Show more
Graphic DesignerFine Arts, University Of Lisbon• 2011 - 2013Owned graphic and digital production for the association, from identity and posters to assets for events, talks and internal initiatives. Ensured visual consistency across formats and channels, meeting deadlines and specific requirements from concept to final artwork.Show more
Recognitions
Recognition That Shaped My Journey: Awards, Honors & Interviews
- 2019logowith PathfindersSpeakers » No Foot Print Nomads Summit at Nomadism Panel - ViewHonor » Featured on Publico Portugal Online (Life Berlengas App) - ViewHonor » Featured on SAPO (Life Berlengas App) - ViewHonor » Featured on TSF (Life Berlengas App) - [Link Unavailable]Honor » Featured on DinheiroVivo (Life Berlengas App) - ViewHonor » Featured on Ambiente Magazine (Life Berlengas App) - View
- 2017logowith PathfindersInterview » EDIT - Viajar pelo mundo a trabalhar - ViewHonor » Featured on 'The ArtHunters' post 'A look at the Works of Pathfinders' - [Link Unavailable]Honor » Featured on 'The ArtHunters' post 'The Pathfinders Brand Identity' - [Link Unavailable]Honor » Featured on 'Design Ideas' Web Design Gallery - ViewHonor » Featured on 'Industria Criativa' FB Page - View
- 2014
logowith Fine Arts University of LisbonAward » Best Idea Contest for the Extracurricular Activities of the Lisbon University (FBAUL Virtual Museum Website)Honor » 25 museus virtuais para visitar a partir do sofá (FBAUL Virtual Museum Website) - ViewHonor » Faça uma visita virtual ao Museu de Belas-artes da Universidade de Lisboa - View
4.2.1 Career v1
My journey as a Product Designer
Designing brands, websites, and apps since 2012 — helping clients stand out with strategic, user-focused design.
4.2.2 Career v2 home
My journey as a Product Designer
The companies that thought me the know how that make me today, a Lead Product Designer.
- Lead Product DesignerBranco Web Design• 2025 - Present
- Co-Founder & Lead Product DesignerPathfinders• 2016 - 2025
Product DesignerNovabase• 2014 - 2017
Graphic DesignerGolfauto• 2011 - 2014
Graphic DesignerFine Arts of Lisbon• 2011 - 2013
4.2.3 Career v2 about
My journey building brands, websites & apps
Designing brands, websites, and apps for 13+ years and working fully remote since 2016 developing web design projects worldwide.
- Lead Product DesignerBranco Web Design• 2025 - PresentAt Branco I own the complete product lifecycle with each client, from discovery to final delivery. I start with discovery sessions to clarify goals, map users and elicit requirements, then turn insights into value hypotheses and success criteria. I structure scope and priorities, materialise flows and prototypes to validate solutions before build, and maintain a clear design rationale with stakeholders. I manage a clean handover into development and ensure consistency across touchpoints through systematic UI decisions and documentation.Show more
- Co-Founder & Lead Product DesignerPathfinders• 2016 - 2025For roughly nine years I led an eight‑person team, combining hands‑on design with project direction. From first client contact I facilitated discovery, structured the define phase and translated complex requirements into usable, visually coherent information systems. I implemented design‑system principles early to secure scalability, coordinated sprints with engineering and marketing, and followed execution through to delivery. To ensure quality and impact, I promoted user testing and A/B testing, feeding learnings into fast, evidence‑based iterations.Show more
Product DesignerNovabase• 2014 - 2017I had the privilege of working for the largest IT company in Portugal where I worked on task‑critical software projects—mobile and web—with strong emphasis on UX/UI, rapid prototyping and research. In an agile setup, I joined squads of 2–4 designers within a larger team, applying design thinking to clarify problems, organise large information sets and turn dense tables and processes into clear, efficient user experiences. I planned and ran usability tests to validate learnability and efficiency, and ensured responsive behaviour and visual excellence from wireframe to final UI.Show more
Graphic DesignerGolfauto• 2011 - 2014Supported the brand with event collateral (flyers and campaigns) for Golf and rent a car events. In parallel, handled operational tasks such as contract setup and administrative follow‑up. The role strengthened my real‑world communication and English fluency, ensuring alignment between message, brand image and business needs.Show more
Graphic DesignerFine Arts of Lisbon• 2011 - 2013Owned graphic and digital production for the association, from identity and posters to assets for events, talks and internal initiatives. Ensured visual consistency across formats and channels, meeting deadlines and specific requirements from concept to final artwork.Show more
4.3 Summary
Summary
I’m the founder of Branco Web Design where I help companies turn ideas into digital products that with scalable design systems perform and stand out.
As a remote Senior Product Designer & cross-functional leader, I collaborate with PM's, Engineering, and Marketing teams to deliver all the Design token systems validated by real concepts and foundations, while securing accessibility and business impact.
4.4 Skills
Core Skills
Delivering end-to-end value by merging strategic research, interface design, code, and AI innovation to build functional products.
Research & Strategy
- User Research & Interviews
- Usability Testing
- UX Writting
- A/B Testing & Analytics
- Information Architecture
Design & Prototyping
- Wireframing & User Flows
- Interaction Design
- Visual & UI Design
- Design Systems
- Accessibility (WCAG)
Development & Handoff
- Front-end Development
- No code & CMS
- On-page SEO
- Design QA & Handoff
- Agile & Git
Innovation & AI
- Generative AI Design
- AI Ideation & Strategy
- AI Content Generation
- AI Workflow Automation
4.5 Industries
Industries served
I have worked with a diverse range of clients across different industries
Fintech, Banking & Insurtech
Healthcare, Fitness & Wellness
B2B SaaS, Tech Services & Public Sector
Education, Arts & Culture
Real Estate, Hospitality, Travel & Mobility
E-commerce & D2C
Energy, Sustainability & Environment
Crypto & Web3
4.6 Tools
Design tools & technology stack
Tools I use several times per week that help me manage, create and develop my Brands & Websites and Apps.
5. Clients
Clients i've worked with
I’ve worked with great clients, creating solid brands and building scalable websites and apps.




6. Reviews
Trustworthy client experiences
Growing brands with every project I take on is my motivation. Here’s what my clients have to say about the journey.
7. Stats
Design career statistics
All the websites, apps, and brands built with scalable solutions for growing businesses.
Projects
Websites
Apps
Brands
8. Map
Remote Web Design Without Borders
Involved in +100 Projects developed for +70 clients for 14 countries since 2012
- England
- Germany
- Portugal
- Poland
- Spain
- Switzerland
- USA
- Georgia
- Russia
- Indonesia
- Thailand
- Angola
- Brazil
- Chile
9. CTA
9.1 CTA V1
Looking for a Web Designer?
9.2 CTA V2
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10. Modal
Heading
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.















