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Short description

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Looking for a Senior Product Designer?

Hire me!

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My Services

From first impression to final interaction, I’ve got it covered.

Website

App Design

Branding

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Branding

• Brand Concept
• Logo Design
• Typography & Colors
• Brand Book
• Social Media Setup
• Printing Materials

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Client name

Client title

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View Project

Simon Coin

Website & WebApp

2024

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• 

  Lead Product Designer

  Branco Web Design • Self-Employed

  Jun 2025 - Present

  Portugal • Remote

  At Branco I own the complete product lifecycle with each client, from discovery to final delivery. I start with discovery sessions to clarify goals, map users and elicit requirements, then turn insights into value hypotheses and success criteria. I structure scope and priorities, materialise flows and prototypes to validate solutions before build, and maintain a clear design rationale with stakeholders. I manage a clean handover into development and ensure consistency across touchpoints through systematic UI decisions and documentation.

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• 

  Co-Founder & Lead Product Designer

  Pathfinders

  • 2014 - 2017

  For roughly nine years I led an eight‑person team, combining hands‑on design with project direction. From first client contact I facilitated discovery, structured the define phase and translated complex requirements into usable, visually coherent information systems. I implemented design‑system principles early to secure scalability, coordinated sprints with engineering and marketing, and followed execution through to delivery. To ensure quality and impact, I promoted user testing and A/B testing, feeding learnings into fast, evidence‑based iterations.

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Research & Strategy

• User Research & Interviews
• Usability Testing
• UX Writting
• A/B Testing & Analytics
• Information Architecture

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nr. clients