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Branding Identity & Strategy Design
Branding Identity Design for your business
From strategic brand positioning and visual identity design to comprehensive branding guidelines and marketing materials.
Types of Branding Services I Provide
Complete branding solutions from strategy to execution. Every brand package includes visual identity, typography system, color palette, and comprehensive brand documentation.
Brand Strategy & Positioning
Custom product catalogs, shopping carts, and payment integrations.
Logo & Visual Identity Design
Distinctive logo design that works across all mediums. Primary mark, secondary variations, icon system, and flexible brand mark for digital and print applications.
Typography & Color Systems
Custom typography scale and harmonious color palette. Font selection for headlines, body, and UI. Color tokens for primary, secondary, accent, and state colors with accessibility compliance.
Comprehensive Brand Book
Living brand guidelines document. Logo usage, spacing, color applications, typography rules, tone of voice, imagery style, and brand dos and don'ts.
Social Media Visual Identity
Cohesive visual identity for social platforms. Templates, color schemes, typography hierarchy, profile design, and content style guidelines for Instagram, LinkedIn, and TikTok.
Printing Materials & Stationery
Professional print design. Business cards, letterheads, envelopes, folders, and branded stationery that extend your brand identity to physical touchpoints.
How I Create Distinctive Brand Identities
Step by step, discover how I create cohesive, strategic brand identities from research to final brand book and marketing materials.
1. Brand Strategy & Analysis
Deep understanding of your business, vision, and target audience. Conducting brand workshops, competitive analysis, and market research to define your brand positioning and unique value proposition.
Includes: Brand questionnaire, stakeholder interviews, competitor analysis, market positioning, brand strategy document
Includes: Brand questionnaire, stakeholder interviews, competitor analysis, market positioning, brand strategy document
2. Brand Architecture & Messaging
Defining brand personality, core values, and key messages. Creating brand voice guidelines and developing the emotional and rational benefits your brand communicates.
Includes: Brand personality framework, brand values, brand promise, messaging hierarchy, tone of voice guidelines
Includes: Brand personality framework, brand values, brand promise, messaging hierarchy, tone of voice guidelines
3. Logo & Visual Identity Design
Creating a distinctive visual identity. Logo design with multiple concepts, refinement based on feedback, and development of secondary marks, icons, and variations.
Includes: Logo concepts (3+ variations), primary mark, secondary mark, icon system, logo spacing rules, clear space guidelines
Includes: Logo concepts (3+ variations), primary mark, secondary mark, icon system, logo spacing rules, clear space guidelines
4. Typography & Color System
Building a cohesive visual system. Selecting and pairing typefaces for different uses. Developing a color palette with accessibility compliance and semantic meaning.
Includes: Font selection (headlines, body, UI), typography scale, color palette (8+ colors minimum), WCAG contrast validation, color tokens
Includes: Font selection (headlines, body, UI), typography scale, color palette (8+ colors minimum), WCAG contrast validation, color tokens
5. Visual Identity Elements
Expanding the visual system. Illustration style, photography direction, pattern library, and texture system that reinforce brand personality across all touchpoints.
Includes: Illustration style guide, photography mood board, pattern designs, texture system, graphic elements
Includes: Illustration style guide, photography mood board, pattern designs, texture system, graphic elements
6. Comprehensive Brand Book
Complete brand guidelines document. Detailed specifications for every brand element—how to use them, where to use them, and what NOT to do. Living document for future consistency.
Includes: Logo usage, spacing, sizing, color applications, typography rules, brand voice, imagery style, template designs, brand dos and don'ts
Includes: Logo usage, spacing, sizing, color applications, typography rules, brand voice, imagery style, template designs, brand dos and don'ts
7. Social Media Identity
Tailored visual identity for digital and social platforms. Profile templates, post templates, story templates, and content style guidelines for consistent brand presence.
Includes: Social media profile design, post templates (Instagram, LinkedIn, TikTok), story templates, cover photos, profile guidelines
Includes: Social media profile design, post templates (Instagram, LinkedIn, TikTok), story templates, cover photos, profile guidelines
8. Printing Materials & Stationery
Professional print design that brings your brand to physical touchpoints. Business cards, letterheads, envelopes, folders, and branded materials for professional communications.
Includes: Business card design (front/back), letterhead, envelope, folder design, email signature, print specifications (bleeds, color modes)
Includes: Business card design (front/back), letterhead, envelope, folder design, email signature, print specifications (bleeds, color modes)
Core Brand Identity Elements
Every brand element is strategically designed to communicate your brand's value, create recognition, and build trust with your target audience.
Logo Design
The cornerstone of your visual identity. Whether wordmark, lettermark, icon, or combination mark, your logo appears everywhere—and needs to work at every size, color mode, and context.
Deliverables: Primary logo, secondary mark, icon variations, monochrome version, minimum sizing rules, clear space guidelines, file formats (SVG, PNG, PDF)
Deliverables: Primary logo, secondary mark, icon variations, monochrome version, minimum sizing rules, clear space guidelines, file formats (SVG, PNG, PDF)
Typography System
A carefully selected font pairing hierarchy. Primary typeface for headlines (distinctive, memorable), secondary for body text (readable, professional). Consistent sizing, weights, and spacing across all applications.
Deliverables: Font selection rationale, sizing scale (H1-H6, body, caption), line height guidelines, weight specifications, letter spacing rules
Deliverables: Font selection rationale, sizing scale (H1-H6, body, caption), line height guidelines, weight specifications, letter spacing rules
Color Palette
A harmonious color system that communicates brand personality. Primary brand colors (main identity), secondary colors (variation), accent colors (highlights), and neutrals (backgrounds, text). WCAG AA compliant contrast ratios.
Deliverables: Color tokens (HEX, RGB, CMYK), color usage guidelines, dark mode variants, accessible color combinations, meaning of each color
Deliverables: Color tokens (HEX, RGB, CMYK), color usage guidelines, dark mode variants, accessible color combinations, meaning of each color
Icon System
Consistent iconography that reinforces brand identity. Icons for navigation, features, social media, and UI elements. Unified stroke weight, sizing, and style across all icons.
Deliverables: Icon library (20+ icons), sizing grid, stroke weight guidelines, usage examples, source files
Deliverables: Icon library (20+ icons), sizing grid, stroke weight guidelines, usage examples, source files
Photography & Imagery Style
Visual direction for imagery used in marketing. Photography mood board, filter/editing style, composition guidelines. Ensures all imagery feels cohesive and on-brand.
Deliverables: Photography mood board, imagery guidelines, filter specifications, composition tips, example applications<
Deliverables: Photography mood board, imagery guidelines, filter specifications, composition tips, example applications<
Pattern & Texture System
Optional graphic elements that add richness to brand identity. Patterns, textures, or geometric elements that can be used as design accents. Reinforces brand personality without overwhelming.
Deliverables: Pattern designs, texture library, usage guidelines, application examples
Deliverables: Pattern designs, texture library, usage guidelines, application examples
Recent Branding Projects
Custom brand identities I've created for startups, scale-ups, and established companies across different industries.
Brand Identify and Webflow website for Tua Pata, an hospitality Hotel for dogs and cats
Tua Pata Hotel
Branding & Website
2024
The Branding of Markowicz DJ, a Chilean Miami based techno DJ and producer
Markowicz DJ
Branding
2024
What Clients Say
Growing brands with every project I take on is my motivation. Here’s what my clients have to say about the journey.
FAQS About Branding creation
Find the most frequent asked questions by clients when doing Custom Brands for them.
Branding
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How long does a logo project take?
Typical timeline is 1–2 weeks, depending on scope, research depth, and the number of revision rounds. A full brand system or additional collateral may extend the schedule.
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What’s included in the branding deliverables?
At minimum, the branding package includes everything needed for immediate use across print and digital:
1) Logo files: SVG (vector master), PNG, and JPG
2) Color variants: primary, secondary, and black & white versions
3) Brand Book (PDF) covering:
• Concept and brand story
• Elements and system
• All Logo versions
• Clear space, minimum sizes, and misuse examples
• Typography used
• Colors used and behavior
• Photo behavior
1) Logo files: SVG (vector master), PNG, and JPG
2) Color variants: primary, secondary, and black & white versions
3) Brand Book (PDF) covering:
• Concept and brand story
• Elements and system
• All Logo versions
• Clear space, minimum sizes, and misuse examples
• Typography used
• Colors used and behavior
• Photo behavior
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Which add-ons can be included?
Add-ons are scoped as needed and can include:
• Business card, email signature, social media kit/setup
• Presentation template, letterhead, flyers, roll‑ups, packaging
• Iconography/patterns, signage, brand assets for web (favicons/app icons)
• Business card, email signature, social media kit/setup
• Presentation template, letterhead, flyers, roll‑ups, packaging
• Iconography/patterns, signage, brand assets for web (favicons/app icons)
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How many logo revisions are included?
The standard includes 2–3 logo revisions. Additional revisions can be added on request. Minor polish/tweaks are handled during finalization.
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Which industries has been done branding work?
Brand identities have been created across Fintech, Software & SaaS, Hospitality, Healthcare, Education, Energy, Food & Beverage, Fashion & Lifestyle, Arts & Culture, Music, Sports, Photography, Web Design
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Are fonts and images included in the final files?
Fonts and image directions are documented in the brand guidelines, but licenses for commercial fonts or stock imagery are not transferred. If specific font or image sourcing is needed, that can be scoped separately.
Logistic
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Do you work with international clients?
Yes, Branco Web Design works fully remotely and regularly collaborates with clients across Europe, the US, and Asia. Invoicing is handled through the VIES system, allowing for valid international invoicing across borders.
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Is a contract signed before starting?
Yes. A simple contract is always provided to formalize the agreement, define scope, deliverables, timelines, and payment terms. It ensures transparency and protection for both sides.
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How is payment handled?
Payments are typically made via bank transfer using WISE or Revolut. Invoices include all necessary payment instructions.
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Are payments split into stages?
Yes. Projects are split into milestones or tranches, depending on size and complexity. This ensures the project progresses smoothly and is paid progressively throughout key phases (e.g., strategy, design, build, launch).
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How soon can a project start?
It depends on current availability and the size of the project. Small projects can often start within 1–3 weeks, while larger ones may require scheduling further in advance.
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Who owns the work after delivery?
Once final payment is received, all project assets are transferred to the client. You receive full rights to use and modify the design and code unless otherwise agreed in writing.
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How is communication handled during the project?
Communication happens via email, Notion, Figma, and video calls depending on the project. Regular updates are shared at key milestones, and async communication is preferred to respect time zones and deep work sessions.
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Do you use AI tools in your working process?
Yes, AI tools are integrated at various stages to improve efficiency, ideation, and scalability. For example:
• OpenAI helps with content structuring and logic flows through AI agents
• Relume is used to speed up sitemap and wireframe exploration
• MidJourney is used for visual exploration and creative direction when needed
• FireFiles to make meetings 10x more productive
• OpenAI helps with content structuring and logic flows through AI agents
• Relume is used to speed up sitemap and wireframe exploration
• MidJourney is used for visual exploration and creative direction when needed
• FireFiles to make meetings 10x more productive
