At Branco I own the complete product lifecycle with each client, from discovery to final delivery. I start with discovery sessions to clarify goals, map users and elicit requirements, then turn insights into value hypotheses and success criteria. I structure scope and priorities, materialise flows and prototypes to validate solutions before build, and maintain a clear design rationale with stakeholders. I manage a clean handover into development and ensure consistency across touchpoints through systematic UI decisions and documentation.
For roughly nine years I led an eight‑person team, combining hands‑on design with project direction. From first client contact I facilitated discovery, structured the define phase and translated complex requirements into usable, visually coherent information systems. I implemented design‑system principles early to secure scalability, coordinated sprints with engineering and marketing, and followed execution through to delivery. To ensure quality and impact, I promoted user testing and A/B testing, feeding learnings into fast, evidence‑based iterations.
