Sections

2. Hero's

2.1.1 Hero Home V1

Web Designer @ Branco Web Design

Gonçalo Faria Branco

Designing and Developing brands, Webflow websites & app UI that feel just right

My Services

From first impression to final interaction, I’ve got it covered.

Website

App Design

Branding

ver serviços

2.1.2 Hero Home V2

Open laptop displaying a website homepage with the text 'We design, develop and promote your business.'

White smartphone displaying a cryptocurrency portfolio with portfolio value, BTC price chart, and candlestick graph on screen.

Tablet screen showing a dashboard interface with market overview graph, social wallet stats, chat section, and operation buttons on a blue and yellow background.

White rectangular packaging box for Pão de Ló d’Argolo with minimal gold text and a small green circular seal.

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Senior Web Designer & Branding Specialist scaling digital products and design systems through strategic UX/UI and custom Webflow websites

Senior Web Designer

& Branding Specialist

scaling digital products

through strategic UX/UI

& Webflow Websites

Senior Web Designer & Branding Specialist scaling digital products and design systems through Strategic UX/UI and custom Webflow websites

No, this is not a real ID card

Yes, this is the original Cosmic Orange from apple iPhone 17

Top portion of an orange-framed smartphone displaying a blank white screen with status icons for time, signal, Wi-Fi, and battery.

Blank cream-colored card with rounded corners on a white background.

Identification card front side with a chip on the left and a man’s portrait photo on the right.

Designer card with chip, name Gonçalo Faria Branco, sex M, height 1.74, senior level, specialty product, document ID 01720624, design ID 1ZMI, career start 10 09 2013, and a portrait photo of a man with short dark hair and beard.

with 13+ years of experience

2.2.1 Hero About V1

Hey there!

Lead Product Designer & Webflow Expert

I'm Gonçalo

I design and build high-performing websites that blend strategy, creativity, and clean development — from sitemap to site launch. I specialize in creating seamless user experiences, bold UI designs, and fully responsive Webflow websites with smart CMS structures, custom animations, and smooth integrations. Whether it’s a booking platform, membership site, or e-commerce shop, I bring it to life with scalable builds, strong SEO, and fast-loading performance.

Hire me

Portfolio

ver serviços

2.2.2 Hero About V2

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Close-up of the right side of a young man's face with a beard against a black background.

Close-up portrait of a young man with dark hair and beard wearing a white shirt against a black background, showing only the left half of his face.

+13 years ago, in a country called Portugal...

A Product Designer was 'born'

Today, I help companies turning ideas into clean, scalable digital products, creating memorable brand experiences.
‍
I combine strategy, UX/UI Design, and expertise in Webflow development to create custom websites and apps that feel fast, accessible, and user-centered.

My process relies on clear UX research, scalable design systems, design token and collaborative iteration with design, engineering, and marketing teams ensuring that every product fulfills its purpose and mission.

2.3.1 Hero Portfolio V1

Branco Projects

Explore My Best Work: Webflow Websites, Branding & App UI Design

Hire me

About me

2.3.2 Hero Portfolio V2

Branco Web Design symbol representing my creative style and colours

Finwizor iOS mobile App screen displaying a colorful circular chart of expenses for January 2018 with a numeric keypad below.

Website homepage showing BHOUT Bag with a slogan about increasing energy and navigation buttons.

Mobile screen for TuaPata showing a pet care website homepage with a heading 'Your pets are our priority', a cat and a dog image at the bottom, and a call-to-action button labeled 'Learn more'.

Mobile phone screen showing a website for 'The Highlanders' business with two hikers in winter gear and snowy mountains of Georgia in the background.

Website hoer section for QSF 'Quinta da Sagrada Família' featuring a countryside road leading to a city with the text 'A Countryside Experience in the City' and a search box overlaid.

Tablet website screen for Alentejo Break showing activities including hike and camp, skateboarding, mountain biking, paddle boarding, and paragliding.

Mobile app screen of Blue Monkey Prints Website showing a product page for a patterned design print with price and add to cart button.

Logotype for Pão de Ló de Mafra, a Portuguese business that delivers the highest quality sponge cake in Portugal

Logotype for Markowicz, an USA international techno DJ based in Miami

Mobile screen for Soudal Shop Portugal website showing an online store page with various spray cans and a form with dropdown menus for selection and a red submit button.

Brown resealable coffee bags labeled with product details on a plain background for Pão do Mestre business

Mobile Web App screen for Corte Vadio showing upcoming haircuts and fast appointment options.

Smartphone displaying a financial portfolio with line and candlestick stock charts on a dark interface.

Product Designer portfolio

Discover my top work and how I scale brands, websites, and apps through strategy, UX/UI, and design systems.

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2.4.1 Hero Projects

Tag1

Tag2

Tag3

Tag4

Tag5

Tag6

Tag7

Tag8

Title

Project type

Project Scope

Description with scope of the project

2.5.1 Hero Faqs

Frequently Asked Questions

Everything You Might Want to Ask Before Starting a Project

This page covers key topics about scope, platforms, deliverables, and how collaborations are structured at Branco Web Design.

2.6.1 Hire me

Thank You

You will get an email from me shortly.

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2.7.1 Terms

Branco Web Design

Terms & Privacy Policies

Please review our Terms and Privacy Policy before using this website. By using our site, you agree to comply with the outlined terms and privacy practices.

Terms & Conditions

If you do not agree to this privacy policy, you should not use this website.

The information provided by you to Branco during your use of the services, or otherwise when using the website will be held by Branco on hosting infrastructure and used by me to review, develop and improve the website to enable Branco to provide you with relevant information as requested by you and also information concerning Branco marketing programmes.
As is true with most websites, the server will automatically log data regarding each visit such as your IP address, browser type, referring/exit pages, and operating system. We may use this information to monitor server errors, server administration or to monitor visitor behaviour. It is not possible for this to be disabled on a per-user basis so you must leave this website if you do not agree to this happening.
Branco will not hold such information or data for any longer than is necessary for the purposes set out in this policy statement.
Branco website may include hyperlinks to other websites. Your use of such hyperlinks is not subject to this policy statement. If you use the hyperlinks then you will be leaving the website. Your access and use of other websites will not be governed by this policy statement and it is your responsibility to check the other websites and the privacy policies that may govern those sites to ascertain how your information and data will be treated.
You have the right to request access to and/or the correction or deletion of any personal information about you held by Branco.
By accepting this policy statement you consent to the use (including processing and storage), transfer and disclosure of your information and data referred to in this policy statement for the purposes set out in this policy statement.
Branco will not use any data you submit on this website to market to you in the future without strict consent.

Cookies

This website uses cookies which are stored on your browser. You can usually modify your browser settings to prevent this happening. However, by disabling cookies, or certain types of cookie, you may hinder your user experience on this and other websites, or prevent them from working entirely.
The only way you can however disable ALL cookies from any website is to disable accepting cookies from them in your browser. Although I can’t help you with that I do suggest consulting the Help section of your browser or taking a look at About Cookies website which offers guidance for all modern browsers section.
This cookie policy applies to this website only and does not apply to any websites that this website may link to.
By continuing to use this website without adjusting your browser’s cookie settings, you agree that Branco can place these cookies on your device.
If you have any questions, please do not hesitate to contact me by emailing branco.webdesign@gmail.com or visit my website at www.brancowebdesign.com.
Branco may revise this privacy statement at any time by amending this page. Please check this page from time to time to ensure you are aware of any changes we have made, as they are binding on you.

Last updated: June 1^st, 2025

3. Services

3.1.1 Service list

Services

Discover my professional Web Design services to help build and scale your business.

View services

iPad screen displaying Alvaforce investment profit calculator with inputs for investment amount, duration, and product, showing total investor and customer earnings.

Branding

Brand Concept
Logo Design
Typography & Colors
Brand Book
Social Media Setup
Printing Materials

Website

CMS (data base)
E-commerce
Membership
Booking system
Web Application
Landing Page
Design System

App

UX Research
UX/UI Design
iOS Interface
Android Interface
Tablet layouts
Design System

Hire me

Portfolio

4. CV

4.1 CV full

My Career

I've worked all over the world creating and developing projects for 4 continents (Europe, America, Asia & Africa) across 13 different countries. From consultancy, to agencies and startups, I have with experience working in several environments to many different industries.

Skills

Branding

UI Design

Mobile Design

E-Commerce

Booking

UX Research

Web Design

Webflow Expert

Membership

On-Page SEO

Experience

How My Experience Shaped Who I Am Today

Lead Product Designer
Branco Web Design
• 2025 - Present
At Branco I own the complete product lifecycle with each client, from discovery to final delivery. I start with discovery sessions to clarify goals, map users and elicit requirements, then turn insights into value hypotheses and success criteria. I structure scope and priorities, materialise flows and prototypes to validate solutions before build, and maintain a clear design rationale with stakeholders. I manage a clean handover into development and ensure consistency across touchpoints through systematic UI decisions and documentation.
Show more
Co-Founder & Lead Product Designer
Pathfinders
• 2016 - 2025
For roughly nine years I led an eight‑person team, combining hands‑on design with project direction. From first client contact I facilitated discovery, structured the define phase and translated complex requirements into usable, visually coherent information systems. I implemented design‑system principles early to secure scalability, coordinated sprints with engineering and marketing, and followed execution through to delivery. To ensure quality and impact, I promoted user testing and A/B testing, feeding learnings into fast, evidence‑based iterations.
Show more
Product Product Designer
Novabase
• 2014 - 2017
I had the privilege of working for the largest IT company in Portugal where I worked on task‑critical software projects—mobile and web—with strong emphasis on UX/UI, rapid prototyping and research. In an agile setup, I joined squads of 2–4 designers within a larger team, applying design thinking to clarify problems, organise large information sets and turn dense tables and processes into clear, efficient user experiences. I planned and ran usability tests to validate learnability and efficiency, and ensured responsive behaviour and visual excellence from wireframe to final UI.
Show more
Graphic Designer
Golfauto - Rent a car
• 2011 - 2014
Supported the brand with event collateral (flyers and campaigns) for Golf and rent a car events. In parallel, handled operational tasks such as contract setup and administrative follow‑up. The role strengthened my real‑world communication and English fluency, ensuring alignment between message, brand image and business needs.
Show more
Graphic Designer
Fine Arts, University Of Lisbon
• 2011 - 2013
Owned graphic and digital production for the association, from identity and posters to assets for events, talks and internal initiatives. Ensured visual consistency across formats and channels, meeting deadlines and specific requirements from concept to final artwork.
Show more

Recognitions

Recognition That Shaped My Journey: Awards, Honors & Interviews

2023
logo
with Pathfinders
Award » Awwwards Honorable Mention (Bhout Website) - View
Award » Finalist at The best designs of 2023 (Bhout Website) - View
Honor » Featured at Time at The Best Inventions of 2023 (Bhout Website) - View
2022
logo
with Pathfinders
Award » Awwwards Nominee (Touch Website) - View
Honor » Design Rush featured on 8 Best Engaging and Interactive Website Designs (Touch Website) - View
Honor » Featured at New In Oeiras (Corte Vadio WebApp) - View
2020
logo
with Pathfinders
Interview » No Time Show Podcast by Tomas Fonseca - View
2019
logo
with Pathfinders
Speakers » No Foot Print Nomads Summit at Nomadism Panel - View
Honor » Featured on Publico Portugal Online (Life Berlengas App) - View
Honor » Featured on SAPO (Life Berlengas App) - View
Honor » Featured on TSF (Life Berlengas App) - [Link Unavailable]
Honor » Featured on DinheiroVivo (Life Berlengas App) - View
Honor » Featured on Ambiente Magazine (Life Berlengas App) - View
2018
logo
with Pathfinders
Honor » Featured on 'Behance UI/UX (Convee App) - View
2017
logo
with Pathfinders
Interview » EDIT - Viajar pelo mundo a trabalhar - View
Honor » Featured on 'The ArtHunters' post 'A look at the Works of Pathfinders' - [Link Unavailable]
Honor » Featured on 'The ArtHunters' post 'The Pathfinders Brand Identity' - [Link Unavailable]
Honor » Featured on 'Design Ideas' Web Design Gallery - View
Honor » Featured on 'Industria Criativa' FB Page - View
2016
logo
with Novabase
Award » Best Digital Workplace at Portugal Digital Awards (GoBanking App) - View
Honor » Observador Article about 'Innovation' (BancoCTT Opening bank account App) - View
2015
logo
with Novabase
Interview » EDIT (Inspiring student) - View
Honor » Featured on 'Forester' - Trends 2015: North American Digital Banking (Wizzio App) - View
Honor » Featured on 'Finovate Fall' - 5/5 rating at Datamonitor Financial (Wizzio App) - View
2014
logo
with Fine Arts University of Lisbon
Award » Best Idea Contest for the Extracurricular Activities of the Lisbon University (FBAUL Virtual Museum Website)
Honor » 25 museus virtuais para visitar a partir do sofá (FBAUL Virtual Museum Website) - View
Honor » Faça uma visita virtual ao Museu de Belas-artes da Universidade de Lisboa - View
2013
logo
with Fine Arts University of Lisbon
Award » Merit Scolarship (Project - Mexe N'Arte App)

4.2.1 Career v1

My journey as a Product Designer

Designing brands, websites, and apps since 2012 — helping clients stand out with strategic, user-focused design.

More about me

Branco

Lead Product Designer

Jun 2025 — Present

Pathfinders

Co-Founder & Lead Product Designer

Nov 2016 — Apr 2025

Novabase

Product Designer

Jan 2014 — Sep 2016

Fine Arts, Lisbon

Graphic Designer

Dec 2011 — Jan 2013

4.2.2 Career v2 home

My journey as a Product Designer

Designing brands, websites, and apps since 2012 — helping clients stand out with strategic, user-focused design.

More about me

Lead Product Designer
Branco Web Design
• 2025 - Present
Co-Founder & Lead Product Designer
Pathfinders
• 2016 - 2025
Product Product Designer
Novabase
• 2014 - 2017
Graphic Designer
Golfauto - Rent a car
• 2011 - 2014
Graphic Designer
Fine Arts - Lisbon University
• 2011 - 2013

4.2.3 Career v2 about

My journey as a Product Designer

Designing brands, websites, and apps since 2012 — helping clients stand out with strategic, user-focused design.

Lead Product Designer
Branco Web Design
• 2025 - Present
At Branco I own the complete product lifecycle with each client, from discovery to final delivery. I start with discovery sessions to clarify goals, map users and elicit requirements, then turn insights into value hypotheses and success criteria. I structure scope and priorities, materialise flows and prototypes to validate solutions before build, and maintain a clear design rationale with stakeholders. I manage a clean handover into development and ensure consistency across touchpoints through systematic UI decisions and documentation.
Show more
Co-Founder & Lead Product Designer
Pathfinders
• 2016 - 2025
For roughly nine years I led an eight‑person team, combining hands‑on design with project direction. From first client contact I facilitated discovery, structured the define phase and translated complex requirements into usable, visually coherent information systems. I implemented design‑system principles early to secure scalability, coordinated sprints with engineering and marketing, and followed execution through to delivery. To ensure quality and impact, I promoted user testing and A/B testing, feeding learnings into fast, evidence‑based iterations.
Show more
Product Product Designer
Novabase
• 2014 - 2017
I had the privilege of working for the largest IT company in Portugal where I worked on task‑critical software projects—mobile and web—with strong emphasis on UX/UI, rapid prototyping and research. In an agile setup, I joined squads of 2–4 designers within a larger team, applying design thinking to clarify problems, organise large information sets and turn dense tables and processes into clear, efficient user experiences. I planned and ran usability tests to validate learnability and efficiency, and ensured responsive behaviour and visual excellence from wireframe to final UI.
Show more
Graphic Designer
Golfauto - Rent a car
• 2011 - 2014
Supported the brand with event collateral (flyers and campaigns) for Golf and rent a car events. In parallel, handled operational tasks such as contract setup and administrative follow‑up. The role strengthened my real‑world communication and English fluency, ensuring alignment between message, brand image and business needs.
Show more
Graphic Designer
Fine Arts - Lisbon University
• 2011 - 2013
Owned graphic and digital production for the association, from identity and posters to assets for events, talks and internal initiatives. Ensured visual consistency across formats and channels, meeting deadlines and specific requirements from concept to final artwork.
Show more

4.3 Summary

Summary

Today, I’m the founder of Branco Web Design where I help companies turn raw ideas into clean, scalable digital products that perform and stand out.

As a cross-functional leader, I collaborate with Product, Engineering, and Marketing teams to deliver scalable design systems validated by usability testing and A/B experiments, while championing accessibility and meaningful business impact.

4.4 Skills

Core Skills

Delivering end-to-end value by merging strategic research, interface design, code, and AI innovation to build functional products.

Research & Strategy

User Research & Interviews
Usability Testing
UX Writting
A/B Testing & Analytics
Information Architecture

Design & Prototyping

Wireframing & User Flows
Interaction Design
Visual & UI Design
Design Systems
Accessibility (WCAG)

Development & Handoff

Front-end Development
No code & CMS
On-page SEO
Design QA & Handoff
Agile & Git

Innovation & AI

Generative AI Design
AI Ideation & Strategy
AI Content Generation
AI Workflow Automation

4.5 Industries

Industries served

I have worked with a diverse range of clients across different industries

Fintech, Banking & Insurtech

16 clients

Healthcare, Fitness & Wellness

16 clients

B2B SaaS, Tech Services & Public Sector

11 clients

Education, Arts & Culture

9 clients

Real Estate, Hospitality, Travel & Mobility

8 clients

E-commerce & D2C

7 clients

Energy, Sustainability & Environment

5 clients

Crypto & Web3

2 clients

4.6 Tools

Tools used

Tools that I use several times per week and that help me elevate my work to the next level.

5. Clients

Clients i've worked with

I’ve had the pleasure of designing for these great brands over the years.

6. Reviews

Trustworthy client experiences

Every project is a partnership. Here’s what my clients have to say about the journey.

"Working with Pathfinders was an absolute delight. Our project was especially complex and most of the tools had to be built from scratch. Pathfinders team managed to deliver an outcome that exceeded our expectations. Gonçalo and André were extremely attentive to detail & invested in creating a unique user experience. Their work ethic is flawless! Always curious & professional, which resulted in solid solutions to ..."

João Lomelino

Founder of Blue Monkey

"Gonçalo did a great service to me. I ask to update the design of my iOS applications, Convee and Finwizor. I worked with many designers and design companies, but my experience with Pathfinders was the best, because:
1) Experience on how to do the work. 2) Remote smooth communication. 3) Competitive price. 4) Great quality delivery. 5) Structured workflow of deliverables..."

Maxim Gusarov

Founder of Convee & Finwizor Apps

"I worked with Pathfinders for some months and I highly recommend these guys. They are extremely professional, highly proactive and always focused on finding the best solution.
Thank you so much for your dedication, Pathfinders. Hopefully will have the chance to work together again soon."

Hugo Cardoso

Senior Digital Manager at AGEAS Portugal

"The Pathfinders team were amazing and super patient with us.
We didn’t know what we wanted exactly and we were so messed up but they could manage everything and made an amazing logo and super brilliant website for us.
Thank you Gonçalo & Pathfinders!"

Teona Gvasalia

Co-Founder of Highlanders Mountain Adventures

"A creative team capable of providing something extra to your website. We created a full new website with them. The projects are done with webflow, making the website cheaper and development faster, but you can always count on with more than a standard website, Pathfinders will live your project as their own, making sure that the website fully represents what your brand and business are all about."

António Gonçalves

Marketing Executive at Touch Inflight Solutions

"I loved the work done by Gonçalo for my business Um Curso Em Sabores. He made me an incredible website for my business which is mainly Vegetarian and Vegan Food Workshops, Aromatherapy with Essential Oils and Natural Cosmetics. My clients can now, buy my workshops and products directly through the website in a simple and intuitive way. I recommend their work 100% 💕"

Isaura Faria

Founder of Um Curso Em Sabores

"Gonçalo from pathfinders was a super star 🌟 helping me with my web site project! Thank you so much for creating, design and made my dream came true. I would totally recommend pathfinders to anyone who would ask for web/app design or anything related! Thank you for always being there to help and response so quick and effectively to my questions! 🙌🏼✨"

Ana Luisa

Founder of Anaji

"Pathfinders and I worked together for a development project that I was managing. They were responsible to design a new product flow, assuring that they would deliver the best UX/UI but also that the flow would be in accordance to the current Design System. The deliveries were on time and with minimal corrections. Communication and availability were perfect."

Nina Melo

Project Manager at Fullsix Portugal

7. Stats

Design career statistics

Since 2012, delivering websites, apps, and brand identities that make an impact.

106

number of

Projects

number of

Websites

number of

Apps

number of

Brands

8. Map

9. CTA

9.1 CTA V1

Looking for a Web Designer?

Hire me!

9.2 CTA V2

Looking for a Web Designer?

Hire me!

Sections

1. Footer

1.1.1 Footer V1

1.1.2 Footer V2

2. Hero's

2.1.1 Hero Home V1

Designing and Developing brands, Webflow websites & app UI that feel just right

My Services

2.1.2 Hero Home V2

Senior Web Designer & Branding Specialist scaling digital products and design systems through Strategic UX/UI and custom Webflow websites

with 13+ years of experience

2.2.1 Hero About V1

I'm Gonçalo

2.2.2 Hero About V2

+13 years ago, in a country called Portugal...

2.3.1 Hero Portfolio V1

Explore My Best Work: Webflow Websites, Branding & App UI Design

2.3.2 Hero Portfolio V2

Product Designer portfolio

2.4.1 Hero Projects

Title

Project Scope

2.5.1 Hero Faqs

Everything You Might Want to Ask Before Starting a Project

2.6.1 Hire me

Request Your Custom Quote for Website, App, or Brand!

1. About Your Project

Website pages? *

App pages? *

Details of your project

2. About You

Thank You

2.7.1 Terms

Terms & Privacy Policies

Terms & Conditions

Cookies

3. Services

3.1.1 Service list

Services

Branding

Website

App

4. CV

4.1 CV full

My Career

Skills

Experience

Recognitions

4.2.1 Career v1

My journey as a Product Designer

4.2.2 Career v2 home

My journey as a Product Designer

4.2.3 Career v2 about

My journey as a Product Designer

4.3 Summary

Summary

4.4 Skills

Core Skills

Research & Strategy

Design & Prototyping

Development & Handoff

Innovation & AI

4.5 Industries

Industries served

Fintech, Banking & Insurtech

Healthcare, Fitness & Wellness

B2B SaaS, Tech Services & Public Sector

Education, Arts & Culture

Real Estate, Hospitality, Travel & Mobility

E-commerce & D2C

Energy, Sustainability & Environment

Crypto & Web3

4.6 Tools

Tools used

5. Clients

Clients i've worked with

6. Reviews

Trustworthy client experiences

João Lomelino

Maxim Gusarov