Scalable, CMS-powered Webflow website for BlueMonkey, featuring a private subscriber-only store, exclusive discount logic, and seamless Foxy.io integration with custom styling for a cohesive shopping experience.
Overview
BlueMonkey is a creative print brand specializing in unique, high-quality artwork. A modern digital platform was developed to showcase their work, provide a smooth user experience across all devices, and integrate a secure e-commerce solution tailored to their business model. Designed in Figma and built in Webflow, the site blends responsive UX/UI with a powerful CMS for effortless content management.A standout feature of the project is the private, subscription-based store — accessible only to approved members.
This approach protects BlueMonkey’s designs from competitors while creating a sense of exclusivity for loyal customers. The platform also includes custom discount logic for print variations, encouraging repeat purchases. With Foxy.io powering the e-commerce, integrated credit card and PayPal payments, and custom CSS to match the site’s branding, the result is a fully scalable, high-performance website that supports BlueMonkey’s growth and creativity.
Challenge
The primary challenge was to create an online sales platform that protected original designs from competitors, many of whom replicate artwork from other creators. A secure, subscriber-only e-commerce system was required, granting access only to approved members. Additional needs included implementing a discount structure for variations of the same print, delivering a responsive and brand-consistent design, and ensuring the platform could be easily managed without technical expertise.
Solution / Approach
The project began with a mobile-first, fully responsive interface designed in Figma, ensuring that every page adapted seamlessly from desktop to mobile. The site was then developed in Webflow with a centralized CMS, enabling effortless management of product listings, print collections, and other content without technical intervention.
For the e-commerce functionality, Foxy.io was integrated to create a private, subscriber-only store — directly addressing the client’s request to protect their work from competitors. Access is granted only after approval, giving complete control over who can shop. Within the store, custom discount logic was implemented so customers purchasing multiple variations of the same print receive special pricing, encouraging repeat sales.
Foxy’s checkout was customized with CSS to match the site’s aesthetic, creating a seamless brand experience from browsing to payment. Payment options for both credit cards and PayPal were integrated, ensuring flexibility and trust for international buyers. This combination of security, exclusivity, and convenience resulted in a platform that fulfills both business and creative objectives.
E-commerce Foxy integration
Private, Subscriber-Only Store
– Exclusive access granted only to approved members to protect BlueMonkey’s designs from competitors.
Custom Discount Logic
– Automated discounts for customers purchasing multiple variations of the same print.
Webflow CMS
– Scalable content management for products, print collections, and brand content.
Foxy.io Integration
– Secure and customizable e-commerce solution integrated directly into the Webflow build.
Custom Checkout Styling
– Tailored CSS for a cohesive brand experience from site to checkout.
Multiple Payment Options
– Integrated credit card and PayPal support for global transactions.
Responsive UX/UI
– Mobile-first design ensuring a smooth experience on any device.
Results / Impact
The new BlueMonkey platform successfully addressed the client’s need to protect their work while maintaining a premium online shopping experience. The private, subscriber-only store significantly reduced the risk of design theft and created a sense of exclusivity for loyal customers. The custom discount logic encouraged higher-value orders and repeat purchases.The Webflow CMS provided full control over content updates, eliminating reliance on technical support. With Foxy.io integration, secure payments, and a custom-styled checkout, the website now delivers a consistent, high-quality experience from first impression to completed purchase, positioning BlueMonkey for growth in a competitive market.
