Overview
Soudal, a leading European brand in construction solutions, required an e-commerce platform for the Portuguese market that reflected its strong brand identity while providing a smooth, user-focused experience. The project included creating a robust design system in Figma to ensure brand consistency across all touchpoints, followed by full development on Shopify. Integrated with the Easypay payment gateway, the platform supports fast, secure transactions, including MB WAY and credit cards.
The website segments its offerings into three main customer groups—Industry, Construction, and Retail (“Soudal for You”)—ensuring users quickly find products tailored to their needs. Specialized ranges, such as the premium Bike Range sponsored by Soudal Quick-Step, highlight the brand’s versatility. A custom-built loyalty points program was also developed to drive repeat purchases and strengthen customer relationships, fully matching the site’s visual identity.
Challenge
The main challenge was to design an e-commerce platform that served multiple customer segments with distinct needs—industry professionals, construction specialists, and retail/DIY users—while maintaining a consistent brand experience. The platform needed to organize a large and diverse product catalog, offer advanced filtering, support secure and varied payment options, and include a fully custom loyalty points program without additional operational costs for the client.
Solution / Approach
A scalable design system was developed in Figma to maintain consistency across all pages and future updates. The Shopify platform was customized to reflect Soudal’s brand identity, with clear segmentation of the three main customer groups for a personalized shopping journey. Each category was further subdivided for quick navigation, ensuring users could find relevant products efficiently.
The Product section was structured with intuitive navigation and advanced filters, enabling searches by product type or job requirements. A dedicated Bike Range category showcased high-quality products for bicycle care, supported by Soudal Quick-Step, emphasizing premium positioning for cycling enthusiasts.
The Checkout was optimized for speed and security, integrating Easypay to support MB WAY and credit card payments. In addition, a fully custom Customer Loyalty Points Program was designed and implemented from scratch, blending seamlessly with the site’s style and encouraging repeat purchases at no extra cost to the client.
Key Features & Highlights
Figma Design System
– Scalable and reusable components for consistent styling and faster updates.
Shopify Development
– Customized build to reflect Soudal’s brand and serve multiple customer segments.
Three Main Customer Groups
– Clear segmentation for Industry, Construction, and Retail users.
Advanced Product Filters
– Search refinement by product type or job requirements.
Specialized Product Range
– Dedicated Bike Range with premium positioning for cycling enthusiasts.
Custom Loyalty Points Program
– Integrated, cost-free system to boost repeat purchases and brand loyalty.
Optimized Checkout
– Easypay integration supporting MB WAY and credit card payments.
Fully Responsive
– Mobile-first design for seamless browsing across all devices.
Results / Impact
The Soudal Shop Portugal platform provided a unified, scalable e-commerce solution tailored to diverse customer needs. The design system ensured brand consistency across all product categories, while advanced filtering and clear segmentation improved navigation and purchase efficiency. The custom loyalty points program increased customer retention without adding operational costs, and the optimized checkout process enhanced trust and conversion rates.
According to the client, the new store quickly began outperforming the previous one, gaining more traction in the market and achieving higher sales volumes. This validated the effectiveness of the design and development decisions, as well as the platform’s ability to engage customers and drive growth.
