UX/UI design and Webflow development for Bhout — the world's first smart punching bag powered by AI. Featuring responsive design, dynamic animations, and seamless performance to showcase Bhout’s cutting-edge tech that merges sensors, computer vision, and human-like feedback. Built for pros. Made safe for beginners.
Overview
BHOUT is a fitness technology brand revolutionizing combat training with the world’s first smart punching bag powered by AI. The bag integrates advanced sensors and computer vision to track every move, improve technique, prevent injuries, and gamify training sessions between users. Designed at the BHOUT Club, the bag’s layered structure mimics the density of human body tissue, delivering a realistic and safe experience for both professionals and beginners.
Training sessions are divided into nine stages, primarily focused on cardio but also incorporating strength, coordination, and even meditation. The companion app syncs light “mood rings” and music to match training intensity, creating a fully immersive workout environment. The project aimed to introduce the product to both individual customers and gyms, encouraging them to reserve their own BHOUT Bag.
Challenge
The main challenge was to create a digital platform that effectively presented a completely new product concept, explaining its advanced technology and unique training methodology in a way that would appeal to both professional athletes and beginners. The site needed to balance technical detail with engaging storytelling, while also driving reservations from individuals and gyms.
Solution / Approach
A scalable design system was created in Figma to ensure visual consistency and support future updates. The site was developed in Webflow with a mobile-first approach, integrating responsive layouts, dynamic animations, and smooth transitions to highlight key product features.
The Technology section introduced the AI-powered sensor system, explaining how computer vision tracks performance, enhances technique, and reduces injury risk. The Design section showcased the layered bag construction, illustrating its similarity to human body density for realistic impact. The Experience section highlighted the nine-stage training program and the app’s synchronized mood rings and music for motivation.
A fully immersive design approach was applied across the site, combining high-quality visuals, bold typography, dynamic interactions, and an intuitive layout to replicate the energy of a real BHOUT workout. Clear calls-to-action encouraged visitors to reserve their BHOUT Bag, whether for personal use or for integration into gym training spaces, supporting the brand’s commercial and community growth.
Key Features & Highlights
Figma Design System
– Creation of scalable, reusable UI components for consistency and efficiency.
Responsive Webflow Build
– Optimized layouts for seamless performance across all devices.
Immersive Design Experience
– Use of motion, visuals, and layout composition to draw users into the brand story.
– Clear sectioning for technology, design, and training methodology.
Conversion-Oriented CTAs
– Strategically placed prompts to drive product reservations.
Results / Impact
The BHOUT Bag platform successfully communicated the uniqueness of the product, balancing its advanced technology with an engaging and immersive presentation. The responsive design and interactive elements helped potential buyers understand both the performance benefits and the training experience. The site drove interest from individual fitness enthusiasts and gyms, generating product reservations and building momentum for BHOUT’s launch.
