Joaquim Chaves Landing pages

Joaquim Chaves Saúde is one of the most renowned healthcare groups in Portugal, with a strong presence in clinical care, diagnostics, and wellness. The challenge was to design two distinct landing pages that aligned with the brand’s reputation and identity, while effectively communicating the services and unique positioning of each unit.

The Carcavelos Surgical Clinic required a design that emphasized trust, professionalism, and advanced medical care, while the Restelo Fitness Club needed a more energetic and lifestyle-driven approach. The solution was to create clean, user-focused layouts that respected brand guidelines, combined with intuitive navigation and responsive structures. Both pages were designed in Figma, ensuring scalability, consistency, and smooth collaboration with the client’s internal team.

The main challenge was to reflect the existing brand identity while creating digital experiences that felt modern, intuitive, and tailored to different audiences. The Carcavelos page needed to highlight the clinic’s medical excellence, while the Restelo page had to inspire wellness and vitality. All of this had to be achieved without losing the cohesive brand image across both units.

The process began with research and content structuring, ensuring each page had a clear hierarchy of information. Wireframes were developed to map user flows, followed by bold yet balanced UI design in Figma.

For the Carcavelos Clinic, a clean aesthetic with strong typography and medical imagery was applied, reinforcing credibility and precision. For the Restelo Fitness Club, the visual direction was more dynamic, with vibrant visuals and engaging calls-to-action to reflect energy and well-being.

Both landing pages were designed to be fully responsive, ensuring seamless usability on desktop and mobile. By respecting the brand’s visual identity while adding subtle refinements, the final design balanced consistency with freshness, strengthening the digital presence of Joaquim Chaves Saúde.

The project resulted in two landing pages that not only conveyed the strength and recognition of Joaquim Chaves Saúde but also delivered user-friendly experiences tailored to very different audiences. The Carcavelos Clinic page strengthened trust and credibility, while the Restelo Fitness Club page highlighted lifestyle and vitality. Both designs improved digital presence and set the foundation for scalable future updates.