Complete UX/UI design and Webflow development for Touch, a company specialized in tailored in-flight entertainment solutions. The project aimed to enhance brand positioning, strengthen digital presence, and communicate Touch’s role in supporting airlines’ marketing and product strategies through an innovative and user-friendly website.
Overview
The Touch website was designed to immerse visitors in a digital journey that mirrors the excitement of flying. Beyond presenting the company’s solutions, the goal was to communicate its vision of making in-flight entertainment simple, engaging, and cost-efficient for airlines worldwide.
Through a combination of sleek visuals, aviation-inspired storytelling, and smooth interactions, the site highlights Touch’s unique positioning as a Digital Experience Manager — blending customized care, engaging content, and user-friendly technology.
The design focuses on translating complex service offerings into clear, intuitive narratives that resonate with both technical teams and business decision-makers. At the same time, the website reflects Touch’s innovative DNA, showcasing its ability to merge entertainment, data, and customer care into one seamless passenger experience.
Challenge
One of the main challenges was to position Touch not only as a technology provider, but as a trusted partner capable of combining innovation, efficiency, and a human touch. The website needed to explain in-flight entertainment services that can often feel technical and complex, translating them into clear, engaging narratives that airlines could immediately understand.
At the same time, it had to capture the immersive, emotional side of traveling, reinforcing Touch’s promise of delivering digital experiences that feel seamless, enjoyable, and memorable. The design therefore had to balance two layers: building credibility and trust with airline executives, while also expressing the creativity and innovation that define the aviation industry.
Solution / Approach
The design process began with a modular system in Figma, ensuring scalability and visual consistency across all sections. Once the foundation was set, the website was developed in Webflow with full responsiveness, smooth transitions, and lightweight animations to create an immersive experience that mirrors the feeling of traveling on board an aircraft. Each section was crafted to highlight Touch’s pillars — customized care, engaging content, and user-friendly technology — while maintaining a clean, modern interface.
A key feature was the integration of an interactive subscription simulator, allowing airlines to quickly estimate costs and explore different service options. By combining storytelling, aviation-inspired visuals, and a frictionless user experience, the website communicates Touch’s expertise while reflecting its commitment to innovation and digital transformation in the airline industry.
Key features & Highlights
Immersive Design Experience
– Aviation-inspired visuals, subtle animations, and smooth transitions recreating the feeling of traveling on board.
Responsive Webflow Development
– Optimized layouts and performance across desktop, tablet, and mobile devices.Interactive Subscription Simulator – A two-step tool allowing airlines to estimate costs and explore tailored service options.
Clear Value Communication
– Structured presentation of Touch’s three pillars: customized care, engaging content, and user-friendly technology.
Scalable Design System
– Modular components designed in Figma to ensure consistency and flexibility for future growth.
User-Centric Storytelling
– Complex services simplified into intuitive narratives that resonate with both business and technical audiences.
Results / Impact
The new website elevated Touch’s digital presence, reinforcing its credibility as a trusted partner in the aviation industry. By combining immersive design with clear communication of services, the platform succeeded in building trust with airline executives and showcasing Touch’s innovative DNA. The interactive subscription simulator became a valuable tool for demonstrating transparency and flexibility, helping the brand stand out from competitors. Beyond functionality, the immersive user experience created a lasting impression, positioning Touch as a forward-thinking leader capable of transforming in-flight entertainment into a seamless digital journey.
