Overview
The goal was to elevate Kintu Studio’s digital presence by blending art, craftsmanship, and commerce into a cohesive user experience. The rebrand focused on giving the studio a more contemporary and authentic look, aligned with its mission to celebrate local creators. The e-commerce platform was designed with intuitive navigation, rich imagery, and seamless shopping flows that highlight the beauty of handcrafted products.
Challenge
One of the main challenges was standardizing the presentation of over 100 products, each with different sizes, formats, and backgrounds. Ensuring visual consistency across the store required optimizing and resizing every product image while maintaining high quality and fast loading times. Photoshop actions were used to automate and streamline this process, ensuring every product had the same color background, proportion, and scale.
Solution / Approach
The project started with redefining the brand’s visual identity—color palette, typography, and photography style—to reflect both sophistication and artistic freedom. The UX/UI design prioritized clarity and usability while giving space for visual storytelling. Built on Shopify, the store was structured with dynamic product collections and simple filtering to enhance discoverability. Custom visuals, a consistent product presentation, and a responsive layout ensured a polished yet artisanal feel.
Key features & Highlights
Brand Redefinition
– Refreshed logo, typography, and colors
Shopify E-Commerce Development
– Custom-built online store on Shopify
UX/UI Design
– Streamlined browsing and shopping flow
Optimized Product Image System
– Standardized visuals with Photoshop actions
Responsive Interface
– Smooth experience across all devices
Portuguese Handcrafted Art
– Showcase of authentic local craftsmanship
Consistent Visual Style
– Unified look for 100+ products
Visual Storytelling
– Design that celebrates artistic identity
Results / Impact
The new e-commerce experience positioned Kintu Studio as a premium destination for Portuguese handmade art. The consistent product presentation, modern brand identity, and optimized Shopify experience increased user trust and purchase flow, creating a bold and memorable online store that celebrates local artistry.
