We crafted the full brand identity and digital presence for Beer Box, a bold craft beer delivery service in Portugal. The project covered everything from logo design and brandbook to a fully developed website, built line by line in Sublime Text 3. The goal was to create a fresh, dynamic, and memorable identity that matched the energy of craft beer culture — fun, artisanal, and made with personality.
Overview
Beer Box brings the best of Portuguese and international craft beer directly to people’s homes. Designed for beer lovers who value quality, discovery, and convenience, the brand merges a retro, artisanal visual style with a modern digital experience.
The logo design draws inspiration from traditional Portuguese typography and the coat of arms, symbolizing heritage and craftsmanship, while the wheat motif represents beer’s main ingredient. The 3D lettering adds a bold, refreshing energy — evoking the taste, depth, and excitement of the product itself.
Visually, the identity feels both authentic and daring, while the website ensures a seamless user journey through engaging visuals, clear subscription flows, and interactive forms designed to boost conversion.
Challenge
The main challenge was to balance heritage with modernity — creating a brand and website that celebrates the artisanal roots of craft beer while appealing to a digital-first audience looking for speed, convenience, and excitement.
Solution / Approach
We developed a visual system rooted in Portuguese culture and craft traditions but expressed with a contemporary twist. The logo combined artisanal depth with digital freshness through 3D lettering. The brandbook defined the design language — including color palette, typography, and symbolic elements (wheat, coat of arms, Portuguese type).
The website was handcrafted with Sublime Text 3, ensuring full customization and smooth performance. A custom icon set was created for the subscription process, and an interactive form encouraged engagement and sign-ups through an intuitive, playful experience.
Key features & Highlights
Logo Design
– 3D lettering combining freshness with artisanal spirit.
Brandbook
– Concept guide linking heritage and modern identity.
Symbolism
– Wheat, Coat of Arms, and Portuguese typography.
Custom Iconography
– Unique set for the subscription flow.
Website Development
– Fully coded by hand using Sublime Text 3.
Interactive Form
– Engaging experience to increase conversions.
Dynamic Visual Language
– Fresh, bold, and full of personality.
Results / Impact
The result is a brand that pops off the screen — confident, playful, and unmistakably Portuguese. The strong identity and carefully crafted website helped Beer Box stand out in the growing craft beer delivery market, increasing engagement and conveying a sense of authenticity and quality. A perfect balance between bold design and handcrafted storytelling, just like the beers it delivers.
