A membership-based platform was designed and developed for Anaji, a yoga teacher sharing her practice online. Built in Webflow and integrated with Memberstack 2.0, the site provides gated content, subscription-based video access, and user accounts—all within a calming, intuitive experience.
Overview
Anaji wanted a digital home to expand her yoga practice beyond in-person classes and reach students worldwide. The vision was to create a peaceful, user-friendly platform where subscribers could explore yoga sessions, follow thematic packs, and progress at their own pace through a structured video library.
The project started with a site map and UX/UI wireframes in Figma, ensuring clarity in navigation and content hierarchy. The final UI design embodied the principles of calm, balance, and accessibility, visually reflecting the mindfulness central to Anaji’s practice.
The website was fully developed in Webflow, using its CMS to manage videos seamlessly. Content was integrated with Vimeo, ensuring high-quality streaming. Memberstack 2.0 was implemented for subscriptions and account management, gating access to premium content while still providing a welcoming preview of Anaji’s work for non-subscribers.
Challenge
The challenge was to combine a soothing yoga-inspired aesthetic with advanced membership functionalities. The site needed to feel calming while managing gated access, video content, and multiple user journeys—all without breaking the flow of the user experience.
Solution / Approach
The process began by mapping out all user journeys: non-subscribers discovering Anaji, subscribers accessing the video library, and advanced users following thematic packs. Wireframes were created in Figma, then translated into a UI design that embraced soft colors, whitespace, and calming typography.
In Webflow, the CMS was set up to dynamically manage videos, classes, and packs. Vimeo integration allowed each video to be embedded in a structured, responsive layout. Memberstack 2.0 was used to handle subscriptions, user accounts, and gated content, providing a seamless login/signup flow.
The final product balanced inspiration and functionality, allowing Anaji to both share her mission and manage a scalable digital membership business.
Key features & Highlights
Memberstack 2.0 Integration
– Gated content and user accounts for subscribers.
Webflow CMS
– Dynamic video management and scalable content structure.
The platform allowed Anaji to expand her yoga practice online, connecting with students beyond Portugal and offering structured, flexible programs. Subscribers gained an intuitive and inspiring digital space to deepen their practice, while Anaji now has a scalable foundation to grow her community and share positive energy worldwide.
