The website for Um Curso em Sabores was designed and developed in Webflow, integrating Memberstack for gated content, Vimeo for video hosting, and a CMS structure to organize workshops, products, and articles. The project created a warm and inspiring digital home for Isaura Faria, highlighting her vegan philosophy, courses, and natural products.
Overview
Isaura Faria is a passionate advocate for natural living and anti-cancer nutrition, sharing her knowledge through vegetarian cooking. The Um Curso em Sabores project needed a platform that could both reflect her values and serve as a space for e-commerce and online learning.
The website tells Isaura’s inspiring story while showcasing the different facets of her work. The workshops section offers subscription-based cooking classes, available for a limited 24-hour period to ensure exclusivity. Webinars allow Isaura to address a variety of topics related to nutrition and wellness, creating a direct connection with her community. The digital store features her “mezinhas caseiras,” including essential oil blends, natural toothpaste, immunity kits, and her two published books on vegetarian cuisine.
By combining these elements, the website became a platform that conveys not only Isaura’s philosophy but also her mission to inspire life changes through food and natural habits.
Challenge
The challenge was to create a platform that could balance storytelling and e-commerce, while handling gated content, live workshops, and product sales in one seamless user experience. It had to feel authentic, welcoming, and true to Isaura’s personality.
Solution / Approach
The project began with a complete sitemap and detailed UX flows, followed by a UI design that embraced natural tones and warm visuals to reflect Isaura’s lifestyle.
To bring functionality to the experience, Memberstack was integrated to restrict subscription-only content, while Vimeo was used to securely host and embed workshop videos. The Webflow CMS structured courses, products, and blog posts in a scalable way, and Zapier was configured to automate client email responses. In addition, Hubspot was integrated with all forms to capture and manage subscriber data.
Together, these elements created a seamless journey where users could connect with Isaura’s story, access exclusive workshops, and purchase natural products within one cohesive digital space.
Key features & Highlights
Memberstack Integration
– Gated workshops and subscription content.
Vimeo Integration
– Secure video hosting and embedding.
Webflow CMS
– Structured workshops, products, and articles.
Zapier Automation
– Email workflows for customer replies.
Hubspot Forms
– Lead capture and subscriber management.
Warm & Welcoming UI
– Visual design aligned with Isaura’s mission.
Results / Impact
The result was a functional and inspiring digital ecosystem that not only showcased Isaura’s philosophy but also supported her business goals. The platform allowed her to sell workshops, share webinars, and expand her store, while giving subscribers an engaging and authentic experience aligned with her personal story.
