Overview
Over a two-year collaboration with IDnow, a leading German identity verification company, the complete UX/UI design of their new website was executed from the ground up. A scalable design system with reusable components was developed in Figma to ensure visual and functional consistency across all pages and devices.The designs present IDnow’s core services, industry solutions, and product features through clear, user-focused layouts, while interactive elements—such as customizable verification journey forms—enhance the perception of flexibility and innovation.
Weekly design reviews and detailed briefs ensured that every decision aligned with IDnow’s values of trust, innovation, and performance. The resulting design system provided the foundation for a modern, responsive, and content-rich platform ready for seamless implementation in development.
Challenge
IDnow required a complete redesign that could present complex identity verification services to diverse industries in a clear and approachable way. The solution needed to maintain brand consistency, provide scalability for future pages and features, and visually reinforce credibility and trust. Additionally, the UX had to accommodate a wide range of content types—from industry case studies to developer resources—while keeping navigation intuitive for global audiences.
Solution / Approach
A mobile-first, fully responsive design system was created in Figma, built around reusable components to accelerate production and maintain consistency. The homepage was designed to establish immediate trust, featuring prominent service highlights, certifications, client logos, and press mentions. Clear calls-to-action and structured layouts guided users towards relevant information.
Dedicated Industries pages addressed sector-specific challenges and explained how IDnow’s technology delivers secure, compliant verification. The Platform section emphasized trust through certifications and compliance badges, while an interactive verification journey form demonstrated the platform’s flexibility.
The Product section broke down the identity verification process into clear stages, combining concise text with strong visuals to make complex technology understandable. The About Us page blended the company’s mission, history, and team into an engaging, humanized presentation. Additional templates for Blog, Careers, Case Studies, Developer Hub, and Webinars were included in the design system, ensuring visual and functional consistency across the future live website.
Key Features & Highlights
Figma Design System
– Scalable, reusable components for rapid design and consistent styling.
Mobile-First UX/U
– Designed to perform seamlessly across all devices.
Industry-Specific Layouts
– Tailored templates addressing verification needs in different sectors.
Customizable Verification Journey
– Interactive form concept allowing tailored feature selection.
Clear Product Walkthrough
– Step-by-step visual explanation of the verification process.
Trust & Credibility Design Elements
– Certifications, compliance badges, and client success stories prominently featured.
Comprehensive Page Templates
– Blog, Careers, Developer Hub, Case Studies, and Webinars included in the design system.
Results / Impact
The new UX/UI designs provided IDnow with a comprehensive, scalable visual framework for their corporate website. The Figma design system streamlined the creation of multiple page types while ensuring brand consistency and adaptability for future development. Interactive prototypes and clear content structures made it easier for stakeholders to visualize the final product and plan technical implementation. The result is a user-centered, visually cohesive design ready to position IDnow as a leader in identity verification across multiple industries.
