UX/UI design and Webflow CMS development for Conetic Group, a company uniting Touch and Above under one portfolio to redefine inflight entertainment and connectivity. The project focused on creating a seamless, engaging platform that communicates Conetic’s mission to transform air travel experiences while reinforcing its values of innovation, digital transformation, and human care.
Overview
The website was designed to highlight Conetic’s positioning as a bridge between two specialized companies — Touch and Above — while presenting a unified vision of innovation in the inflight entertainment and connectivity (IFEC) sector. The goal was to provide a clear, modern, and responsive interface that explains Conetic’s role in bringing together synergistic values and solutions, helping airlines enhance passenger journeys and maximize satisfaction. Through a combination of bold visuals, clean layouts, and intuitive storytelling, the site communicates Conetic’s ambition to disrupt the IFEC market and its commitment to creating memorable air travel experiences.
Challenges
The main challenge was to communicate Conetic’s identity as more than just a holding company. The website needed to showcase the synergy between Touch and Above, while at the same time building its own brand equity and credibility. Another key challenge was to simplify complex market positioning — conveying disruptive innovation in inflight entertainment while ensuring the narrative remained accessible, engaging, and trustworthy for potential clients and partners.
Solution / Approach
A scalable design system was created in Figma, later implemented in Webflow with a CMS structure to ensure flexibility and easy content management. The design approach focused on blending corporate credibility with modern digital storytelling, using clean layouts and responsive components to highlight Conetic’s mission and values. The interface integrates clear explanations of the problems faced by air travelers, Conetic’s vision for change, and the portfolio of services across Touch and Above. Core values — Together, Human Care, Digital, and End-to-End — were visually reinforced as guiding principles throughout the design. The result was a platform that positions Conetic as a visionary connector, capable of aligning strategy, innovation, and passenger engagement.
Key features & Highlights
Responsive Webflow CMS
– Ensuring scalability and easy management of Conetic’s evolving content.
Synergy Showcase
– Clear communication of the relationship between Touch and Above within one unified brand story.
Problem/Solution Narrative
– Highlighting passenger dissatisfaction and Conetic’s disruptive approach to transforming IFEC.
Core Values Framework
– Visual representation of Together, Human Care, Digital, and End-to-End as guiding design principles.
Modern, Clean Visual Identity
– A sleek digital presence reinforcing innovation and trustworthiness.
Results / Impact
The new website positioned Conetic Group as a credible and innovative leader in the aviation industry. By clearly explaining its vision and the synergies between Touch and Above, the platform reinforced Conetic’s role as a driver of digital transformation in air travel. The user-friendly interface helped build trust with stakeholders, while the strong storytelling and value-driven design strengthened brand awareness and market differentiation.
