UX/UI design and Webflow development for ABOVE Inc., a Conectic Group company that connects airlines, digital platforms, and media owners. The goal was to enhance brand awareness and strengthen their digital presence through a modern, responsive website designed to attract new clients and build trust.
Overview
ABOVE Inc. is a pioneer in digital aviation media, offering airlines and media owners a one-stop shop for onboard advertising. By combining fast delivery, integrated systems, and cost-efficient solutions, the company enables brands to connect with travelers in a highly engaging environment.
To reflect this positioning, a full UX/UI design was developed in Figma and brought to life in Webflow, creating a website that communicates ABOVE’s value clearly and professionally. The result is a clean, intuitive platform that aligns with the company’s innovative approach while making it easy for potential partners to understand its services.
Challenges
The main challenge was to create a digital presence that established trust and authority in a competitive aviation and media landscape. ABOVE needed a website that presented complex services in a simple, digestible way, while also conveying innovation and professionalism. The platform had to highlight their differentiators—speed, integration, and cost efficiency—while ensuring a seamless experience across devices.
Solution / Approach
A responsive design system was created in Figma, prioritizing clarity, scalability, and user-centered navigation. The homepage was structured around ABOVE’s core claim—“one stop shop for your media in the air”—supported by clear service explanations and visual highlights of their three main advantages: fast, integrated, and cost-efficient.
The Webflow development emphasized performance, responsive layouts, and smooth transitions, ensuring the site could adapt fluidly to any device. Interactive elements and strategic calls-to-action guided visitors to learn more about ABOVE’s services, positioning the company as a trusted partner in digital aviation media. The overall design combined a clean, modern aesthetic with professional messaging, reinforcing brand authority.
Key features & Highlights
UX/UI Design in Figma
– Structured layouts and scalable design system.
Webflow Development
– Fully responsive, optimized for performance across all devices.
Clear Value Proposition
– Focused messaging on fast, integrated, and cost-efficient solutions.
Modern Visual Identity
– Clean and professional look aligned with ABOVE’s innovative positioning.
Conversion-Oriented Structure
– Calls-to-action encouraging potential partners to engage.
Smooth User Experience
– Intuitive navigation and transitions to streamline service exploration.
Results / Impact
The new website gave ABOVE a strong digital presence, reinforcing its authority in digital aviation media. The clear presentation of services and differentiators helped build trust with potential clients, while the responsive design and streamlined navigation improved usability across devices. As a result, ABOVE strengthened its brand awareness and positioned itself as a reliable, innovative partner for airlines, media owners, and digital platforms.
