# Branco Web Design - Portfolio and Services > Branco Web Design is the personal brand of Gonçalo Faria Branco, a senior web designer with over 13 years of experience. The practice focuses on UX/UI design, Webflow development, and brand identity. Projects include websites, apps, and branding work for startups, international companies, and creative teams. More than 80 projects have been delivered across Europe, North America, and Asia in industries such as fintech, healthcare, hospitality, education, utilities, fitness, consumer tech, wellness, SaaS, B2B, B2C, B2E. The approach is practical: combining research, design, and clean development to create solutions that are scalable, SEO-friendly, responsive, and visually consistent. ## Tagline - [Homepage](https://www.brancowebdesign.com): Branco Web Design is a creative studio led by Gonçalo Branco, a Senior Web Designer & Branding Specialist scaling digital products and design systems with strategic UX/UI and custom Webflow websites. ## About - [About](https://www.brancowebdesign.com/about): Gonçalo Faria Branco — Webflow Expert & Founder of Branco Web Design, with 13+ years of experience in UX/UI, brand identity, and front-end development. A hybrid designer-developer working across the full product cycle: from concept ideation and research to high-fidelity design and final delivery. Specialized in high-performing Webflow websites, bold UI, smart CMS structures, custom animations, and scalable builds optimized for SEO, speed, and smooth integrations. ## Services - [Services](https://www.brancowebdesign.com/#services): Three core services are offered: Branding, Website Design & Development, Mobile App Design. Projects combine strategy, UX research, visual design, scalable systems, and modern development workflows tailored to each client's goals. ## Service Pages - [Branding](https://www.brancowebdesign.com/services/branding): Complete brand identity design, from research and strategy to logo creation, brand systems, typography, color palettes, brand guidelines, and marketing assets. Includes scalable identity systems, brand books, and optional collateral such as business cards, packaging, presentations, social media kits, and signage. - [Website Design & Development](https://www.brancowebdesign.com/services/website): End-to-end website projects covering strategy, UX research, information architecture, wireframing, UI design, Webflow development, CMS architecture, SEO, accessibility, responsive design, animations, API integrations, e-commerce, booking systems, memberships, and launch. - [Mobile App Design](https://www.brancowebdesign.com/services/mobile-app): UX/UI design for mobile apps, SaaS products, dashboards, and web applications. Covers user research, user flows, wireframes, interactive prototypes, design systems, usability testing, developer handoff, and optional AI-assisted or partner-led development. ## Expertise - [Skills](https://www.brancowebdesign.com/about#skills): Expertise across UX Research, User Testing, Prototyping, UI/UX Design, Branding, Mobile Design, Design Systems, Design Tokens, E-commerce, Booking Platforms, and On-Page SEO. Expert in Figma, Webflow and Relume. Skilled in Framer, Lovable, Shopify, WordPress and Wix. Currently exploring emerging tools in AI-driven video and AI design assistants. ## Design System - [Design System](https://www.brancowebdesign.com/design-system): A practical design system documenting reusable design tokens, UI components, and production-ready website sections built in Figma and Webflow. The system demonstrates scalable workflows, consistency, and maintainability across digital products. - [Design Tokens](https://www.brancowebdesign.com/design-system/design-tokens): Reusable variables covering typography, colors, spacing, iconography, imagery, and utility classes used to build consistent interfaces across projects. - [Components](https://www.brancowebdesign.com/design-system/components): Reusable UI components including buttons, inputs, cards, badges, navigation, forms, modals, and interactive elements designed for scalability and consistency. - [Sections](https://www.brancowebdesign.com/design-system/sections): Production-ready website sections such as hero banners, service blocks, pricing tables, FAQs, testimonials, CTAs, footers, and other reusable page layouts. ## Portfolio - [Portfolio](https://www.brancowebdesign.com/portfolio): 80+ projects delivered across fintech, healthcare, hospitality, education, utilities, fitness, consumer tech, wellness, SaaS, B2B, B2C, B2E and more. ## Project Details - [Case Studies](https://www.brancowebdesign.com/portfolio#projects): Each project is available at a dynamic page under /portfolio/{year}/{slug}, following a consistent structure — Scope, Overview, Challenge, Solution/Approach, Key Features & Highlights, Results/Impact, and Visuals. ## Project Highlights - [Soudal Shop](https://www.brancowebdesign.com/portfolio/2024/soudal-shop): Complete UX/UI design and development for Soudal Shop Portugal, including a scalable Figma system, Shopify build, Easypay integration, and a custom loyalty points program. The new store quickly outperformed the previous one, with improved navigation, higher conversions, and increased sales volumes. - [IDnow](https://www.brancowebdesign.com/portfolio/2024/idnow): Full UX/UI redesign with a scalable Figma design system, industry-specific layouts, and interactive prototypes for IDnow’s corporate site. The result is a user-centered, visually cohesive framework that ensures brand consistency and positions IDnow as a leader in identity verification. - [Bhout Bag](https://www.brancowebdesign.com/portfolio/2023/bhout-bag): UX/UI design and Webflow development for Bhout, the world’s first AI-powered punching bag, featuring responsive layouts, dynamic animations, and immersive visuals. The platform successfully communicated the product’s innovation, generating pre-orders and building launch momentum. - [Hodl](https://www.brancowebdesign.com/portfolio/2023/hodl-real-time-crypto-tracker): UX/UI design for HODL, a crypto and stock tracking app for iOS and Android, refined continuously between 2018–2023. The scalable design system supported five years of feature growth while delivering clarity, speed, and a trusted user experience. - [EDP Store](https://www.brancowebdesign.com/portfolio/2022/edp-store): A digital store experience for EDP, Portugal’s leading energy supplier, designed to streamline discovery-to-checkout flows. The optimized UI reduced drop-offs, improved customer trust, and positioned the platform for higher satisfaction and scalability. - [Joaquim Chaves Saúde](https://www.brancowebdesign.com/portfolio/2022/joaquim-chaves-landing-pages): Responsive landing pages for the Carcavelos Surgical Clinic and Restelo Fitness Club, tailored to different audiences. The designs strengthened trust in medical services while highlighting lifestyle and vitality, improving the brand’s digital presence. - [Touch](https://www.brancowebdesign.com/portfolio/2022/touch-aero): UX/UI design and Webflow development for Touch, a provider of in-flight entertainment solutions. The new site enhanced brand positioning, built credibility with airlines, and introduced an interactive subscription simulator to showcase innovation and transparency. ## Clients - [Testimonials](https://www.brancowebdesign.com/#testimonials): Trusted by startups, corporates, and international brands across 11 countries. Client reviews are featured directly on the site with verified feedback from Google and LinkedIn, highlighting collaboration, creativity, and reliable delivery. ## Recognition - [Recognitions](https://www.brancowebdesign.com/about#recognitions): Recognition includes 24 design awards, honors, and industry features across international platforms. Work has also been highlighted in interviews and showcases, and presented as a speaker at design events, reflecting both creative impact and thought leadership. ## Sitemap - [Homepage](https://www.brancowebdesign.com): Hero, Services, Clients, Latest Projects, Reviews, Career Stats, World Map, Journey (Jobs), CTA, Footer. - [About](https://www.brancowebdesign.com/about): Hero, Quote, Career, Skills, Experience, Recognitions, CTA, Footer. - [Portfolio](https://www.brancowebdesign.com/portfolio): Hero, Projects List, Reviews, World Map, CTA, Footer. - [Branding](https://www.brancowebdesign.com/services/branding): Hero, Services Overview, Process, Deliverables, Portfolio Highlights, FAQs, CTA, Footer. - [Website Design & Development](https://www.brancowebdesign.com/services/website): Hero, Services Overview, Process, Features & Capabilities, Portfolio Highlights, FAQs, CTA, Footer. - [Mobile App Design](https://www.brancowebdesign.com/services/mobile-app): Hero, Services Overview, Process, Features & Capabilities, Portfolio Highlights, FAQs, CTA, Footer. - Project Details: Each project is available at a dynamic page under /portfolio/{year}/{slug}, with structure including Hero (tags, title, scope), Case Study explanation (Overview, Challenge, Solution/Approach, Key Features & Highlights, Results/Impact, Visuals), Related Projects, CTA, Footer. - [Hire Me / Contact](https://www.brancowebdesign.com/contact): Contact form for project quotes and inquiries. - [Terms & Privacy](https://www.brancowebdesign.com/terms): Terms of Service, Privacy Policy, and Cookie Policy. ## Contact - [Contact Form](https://www.brancowebdesign.com/contact#form): Request a project quote, propose a collaboration, or send a general inquiry. Replies are usually within 1–3 business days. ## Terms - [Terms & Privacy](https://www.brancowebdesign.com/terms): Centralized legal section covering Terms of Service, Privacy Policy, and Cookie Policy. Last updated January 2025. ## FAQs - [FAQs](https://www.brancowebdesign.com/faqs): Questions and answers are organized into four categories — Branding, Websites, Apps, and Logistics — covering tools, process, pricing, timelines, contracts, and support. ### Branding - Q: How long does a logo project take? A: Typical timeline is 1–2 weeks, depending on scope, research depth, and the number of revision rounds. A full brand system or additional collateral may extend the schedule. - Q: What’s included in the branding deliverables? A: At minimum, the branding package includes everything needed for immediate use across print and digital: Logo files: SVG (vector master), PNG, and JPG. Color variants: primary, secondary, and black & white versions. Brand Book (PDF) covering: Concept and brand story, Elements and system, All Logo versions, Clear space, minimum sizes, and misuse examples, Typography used, Colors used and behavior, Photo behavior. - Q: Which add-ons can be included? A: Add-ons are scoped as needed and can include: 1.Business card, email signature, social media kit/setup. 2.Presentation template, letterhead, flyers, roll‑ups, packaging. 3.Iconography/patterns, signage, brand assets for web (favicons/app icons) - Q: How many logo revisions are included? A: The standard includes 2–3 logo revisions. Additional revisions can be added on request. Minor polish/tweaks are handled during finalization. - Q: Which industries has branding work been delivered for? A: Brand identities have been created across Fintech, Software & SaaS, Hospitality, Healthcare, Education, Energy, Food & Beverage, Fashion & Lifestyle, Arts & Culture, Music, Sports, Photography, Web Design - Q: Are fonts and images included in the final files? A: Fonts and image directions are documented in the brand guidelines, but licenses for commercial fonts or stock imagery are not transferred. If specific font or image sourcing is needed, that can be scoped separately. ### Website - Q: What tools do you design and build websites with? A: Designs are created primarily in Figma, with proficiency in tools like Adobe XD and Sketch when needed. For development, projects are typically built in Webflow, but other platforms like Framer, Shopify, and WordPress are used based on project goals and integrations. - Q: Do you build e-commerce or membership websites? A: Yes. E-commerce projects are developed using Webflow (with Foxy) or Shopify, often with custom payment integrations such as Easypay. Membership systems and gated content can be implemented using Webflow’s CMS and logic, or with external tools depending on the client’s needs. - Q: Do you build booking websites? A: Yes. Booking websites are often built using Webflow integrated with third-party platforms such as Lodgify, depending on the type of service or accommodation offered. - Q: How long does it take to build a website? A: Timelines depend on the project size and complexity. A small website may take around 4–6 weeks, while larger platforms can range from 2 to 4 months. - Q: What industries have you built websites for? A: Projects have been delivered across Fintech, Software & SaaS, Hospitality, Healthcare, Education, Energy, Wellness, Real Estate, Insurance, Crypto & Web3, Aviation & Travel, E-commerce, Food & Beverage, Fashion & Lifestyle, Arts & Culture, Music, Tourism, Sports, Web Design. - Q: Do you offer ongoing support after launch? A: Yes. Retainer agreements or support packages can be arranged for regular updates, new feature rollouts, performance optimizations, and training/support as needed. - Q: Will the website work on all screen sizes? A: Yes. All websites are built to be fully responsive, adapting from small smartphones to high-resolution external monitors, ensuring optimal layout and performance across devices. - Q: Can you integrate APIs, forms, or advanced logic? A: Yes. Support is available for post-launch UX/UI improvements, new feature design, performance review, and handoff optimization. Technical maintenance is handled by the client or external development teams. ### App - Q: What tools do you design and build apps with? A: UX/UI design is done primarily in Figma, with flexibility to work in Adobe XD, Sketch, or Framer, depending on project needs. For development, simple apps can be built directly using Lovable, an AI-powered tool ideal for login flows, dashboards, CMS/database structures, and lightweight app logic. For more advanced apps, development can be scoped and delivered through trusted partners using technologies such as React Native, native iOS/Android, or Django (for web apps). - Q: Do you build apps with e-commerce or membership functionality? A: Yes. Design work can include flows for checkouts, subscriptions, and member-exclusive features. If full development is needed, this can be coordinated through vetted partners depending on scope and tech stack. - Q: Do you design booking apps? A: Yes. Booking flows for appointments, services, or hospitality are a common UX pattern and can be fully designed. If needed, development of these flows can be scoped through collaborators. - Q: How long does it take to design and/or build an app? A: UX/UI only: Typically between 2 weeks to 2 months, depending on features, flows, and number of screens. With development: Timelines vary by project, but can range from 6 months to over a year, depending on platform, complexity, and resources involved. - Q: What industries have you worked in for apps? A: App designs have been delivered in sectors such as Fintech, Crypto & Web3, Banking, B2B SaaS, Government & Civic Tech, Sustainability, Personal Finance, Expense Management, Currency Exchange, Betting & Sports, Smart Devices & Wearables, Education & Learning, Arts & Culture, Beauty & Personal Care, Internal Innovation. - Q: Do you offer support after launch? A: Yes. Support is available for post-launch UX/UI improvements, new feature design, performance review, and handoff optimization. Technical maintenance is handled by the client or external development teams. ### Logistic - Q: Do you work with international clients? A: Yes — Branco Web Design works fully remotely and regularly collaborates with clients across Europe, the US, and Asia. Invoicing is handled through the VIES system, allowing for valid international invoicing across borders. - Q: Is a contract signed before starting? A: Yes. A simple contract is always provided to formalize the agreement, define scope, deliverables, timelines, and payment terms. It ensures transparency and protection for both sides. - Q: How is payment handled? A: Payments are typically made via bank transfer using WISE or Revolut. Invoices include all necessary payment instructions. - Q: Are payments split into stages? A: Yes. Projects are split into milestones or tranches, depending on size and complexity. This ensures the project progresses smoothly and is paid progressively throughout key phases (e.g., strategy, design, build, launch). - Q: How soon can a project start? A: It depends on current availability and the size of the project. Small projects can often start within 1–3 weeks, while larger ones may require scheduling further in advance. - Q: Who owns the work after delivery? A: Once final payment is received, all project assets are transferred to the client. You receive full rights to use and modify the design and code unless otherwise agreed in writing. - Q: How is communication handled during the project? A: Communication happens via email, Notion, Figma, and video calls depending on the project. Regular updates are shared at key milestones, and async communication is preferred to respect time zones and deep work sessions. - Q: Do you use AI tools in your design and development process? A: Yes. AI tools are integrated at various stages to improve efficiency, ideation, and scalability. For example: OpenAI helps with content structuring and logic flows through AI agents. Relume is used to speed up sitemap and wireframe exploration. MidJourney is used for visual exploration and creative direction when needed. FireFiles to make meetings 10x more productive.